UK Marketers Have Plans For Content in 2015.
A recent study carried out by the Content Marketing Institute in partnership with the UK Direct Marketing Association highlights how both B2B and B2C for-profit marketers in the UK have fared with content marketing in 2014. It also looks at plans for 2015.
Amongst the findings are a few surprises, like the fact that the most frequently used social media channels are not necessarily considered the most effective ones (75% of respondents believe Twitter to be the most effective).
Looking ahead, 2015 will bring a new focus on mobile strategy and on user-generated content.
Take a glance at our infographic which summarises some of the most interesting findings. For more in depth analysis, read the report in full.